SEO. Most marketers would start to slowly back away just from those three small letters. Google doesn't make search engine optimization sound like an easy process to follow.

Google has released significant algorithm updates in the past along with a breakdown of how they would impact websites. Modern changes are made considerably more frequently and on a smaller scale, which makes it simpler to make adjustments if the outcome is too different from what was anticipated.

Due to this adjustment, site owners won't experience sharp decreases in search engine and keyword rankings like they experienced with Panda or Penguin, but rather a constant fluctuation. Your authority as determined by Google scanning the rest of your site to determine what you are about and the keywords you use in relation to that material are just two factors that affect how well you rank for a topic.

The new approach to SEO now provides advantages for both Google and the end user, but it also affects how you should see your SEO data, what you shouldn't do with SEO any longer, and how frequently you should check on different pieces of data.

How frequently should you check?

Create a timetable that works for your website and the rate at which your data is updated. Let's make it simple for those who are just starting out and are unsure of their familiarity with Google's algorithm updates: once a week, check in on Google Webmaster Tools, check a ranking report similar to the one you would get from Moz, and have it emailed to you directly from Google Analytics from the search section. You can use this script to scrape links from any website using Python.

Additionally, to assist you stay informed about developments in the SEO industry, we strongly advise subscribing to a few blogs and reading them on a daily basis. Your starting points should be Search Engine Land, Search Engine Watch, Matt Cutts' blog and videos, and Moz's blog category on Basic SEO. These will assist you in staying informed about changes that have taken place and how they effect your rank over time, as well as in figuring out how to handle potential problems.

Reading the data and making modest, continuing decisions that can help your site rank better and make you smarter in the process can actually be downright enjoyable when it comes to SEO.

Guest Post on the high DA/PA forum Boost Google Ranking

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